Moving With the Times
| ICONIC EVENT| Asia Bernardini
“Numerous new formats and ideas will be presented and implemented. The event focuses on Hall 1, Hall 3 and Hall 4 in 2019. The highlights from Les Atéliers, i.e. the best creations by independent watchmakers, will be presented in Hall 1.0 South, which was not used last year. Hall 1.1 will be the venue for ‘The Loop’. A diverse selection of catering options, ranging from takeaway to an exclusive restaurant, will be available for exhibitors and visitors. Another highlight is the new ‘Show Plaza’ in Hall 1.2, which will bring together the best jewelry manufacturers.
A spectacular 180° catwalk with numerous LED screens makes it possible to stage jewelry in totally innovative ways,” says Michel Loris-Melikoff regarding the next edition of Baselworld that will take place from March 21 to 26. “This area will also be used for a wholly revised press day”.
Numerous hotels set in the Swiss land have been added as partners to this prestigious event. A true revolution will take place starting from 2020, when two major events in the watch industry – the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel – will synchronize their calendars: the SIHH will be held from April 26 to 29 in Geneva, followed immediately by Baselworld from April 30 to May 5 in Basel. Fabienne Lupo, President and Managing Director of the Fondation de la Haute Horlogerie, which organizes SIHH, stated: “Our two events have always been different, yet complementary.
Resynching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all.” This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.