ICONIC FRAGRANCE| Asia Bernardini

Its soft floral scent is characterized by notes of lily of the valley and cassis buds, wrapped in sophisticated musk – it is freshness encapsulated, made by master perfumer Daniela Andrier.

It is a reference to elusive film actresses, whose graces were inspiration for the new version of two classics – Miu Miu Eau de Parfum and Miu Miu l’Eau Bleue: Miu Miu l’Eau Rosée Eau de Toilette. Its mood is introspective, like a Miu Miu girl who is dreamy and lives for the rush of emotions, for moments full of pure instinct, like the motto, “girls just want to have fun”.

Like every Miu Miu fragrance, this too is expressed in complex and contradictory forms, just like the feminine soul. Dewy and alive, it is a new olfactory chapter contained in a clear, translucent glass bottle resembling soft matelassé; it features a contrasting navy blue collar, while the cap is topped with an opaque white disk. Stacy Martin and model Sijia Kang are the muses for the campaign film, directed by French filmmaker Rebecca Zlotowski, who celebrates joy and excess as
the girls have fun.

It is a light-hearted, carefree tale about a day that ends with their arrival at a majestic villa, a magical crowning finale for the two guests of honor. The print campaign is immortalized in shots by Alasdair McLellan. Far beyond desire, it is the unconditional pleasure of being yourself.

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