Designed by Olivier Rousteing together with Studio AMV architects (Anna Philippou, Marie-Charlotte Prosperi and Victoire Guerlay), the new Balmain Paris retail concept is spread over 750 square meters. It enhances the codes of great Parisian architecture while infused with the Artistic Director’s creative flair.

The space is reminiscent of a library, and features parquet floors, mirrored columns, and marble shelves holding men’s and women’s prèt-â-porter collections. Continuing on, you enter a refined and sophisticated area with black velvet seats, arched mirrors, and designer chandeliers. Classic architecture meets high-tech innovation with a digital showcase, created to broadcast live content evolving into virtual reality, My City of Life, with Oculus custom headsets. Clients are immersed in the world of Rousteing, discovering the creative process and background of the trade. Opening at 374 rue Saint- Honoré, 75001 PARIS.