Questo magazine nasce dalla voglia di comunicare e preservare la nostra passione per l’esistenza dello stile dando valore alla conoscenza, l’innovazione abbinata a nuove forme di bellezza.

Avant-garde Fashion Experience


In 1999 Antonia Giacinti opened the doors of her first boutique in Milan. It began as a small accessories shop and quickly expanded to include women’s clothing. A few years later, Maurizio Purificato (her partner both in life and business) opened a similar shop just a few meters away dedicated to menswear. Then in 2013 they both founded the Antonia Milano boutique, giving rise to a new way of interpreting fashion retail; in fact, Antonia Giacinti is considered a guru in the industry. Her name is synonymous with fashion, exploration, dreams transformed into reality in the form of clothes and accessories by both the greatest international designers and the most innovative and promising emerging names.

All this has found a home in Palazzo Canola on Via Cusani in Milan, with a space of 600 square meters designed by architect Vincenzo de Cotiis. In this neoclassical setting, meticulous spaces set the stage for capsule collections and special projects in partnership with Giorgio Armani, Palm Angels, Off-White, Alexandre Birman, Francesco Russo, just to name a few. A crossroads of inspiration, a point of reference – Antonia is a store where avantgarde trends wed the most famous and international brands. It is the mark of an ideal of iconic and exclusive fashion. Antonia Giacinti proposes a selection that is a perfect blend of New York inspiration and trends from afar, with a touch of soothing Milanese style.

This is a boutique for those who only want the best in their wardrobe, and where personal style is encouraged and enhanced by the unmistakable taste perceived within these walls. Each item is chosen with great care, taste, and passion thanks to constant analysis carried out all over the world. The atmosphere is refined; here design pieces and modular steel furnishings create an image that is strong and revolutionary. It is an exclusive showcase in the heart of Milan where luxury brands such as Balenciaga, Gucci, Christian Louboutin, Givenchy, Valentino and Saint Laurent meet the creativity of emerging names yet to be discovered.



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