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Shoemaker to the Stars.

Precisely at the insistence of Wanda Ferragamo and her children, the Ferragamo Foundation was founded on Mar- ch 15, 2013. Its main goal is to provide opportunities for growth and training to young people who intend to work in the world of fashion and design, as well as to foster awareness of Salvatore Ferragamo’s work.

The Foundation would like to promote Italian craftsmanship in all its various artistic forms, aiming to stay in line with the values that established the basis of Made in Italy and Ferragamo’s work: artisanal passion, technological innova- tion, creativity, and a territorial bond.

In collaboration with public and private corporations and institutions, the Foundation organizes training courses, workshops, cultural initiatives, and establishes prizes and scholarships so that young people can develop creative, original and innovative projects.

Furthermore, numerous activities make use of the Foundation, in collaboration with Salvatore Ferragamo Museum, where documents, patents, and products that bear witness to Ferragamo’s professional life are kept and protected.

These contribute to exhibitions, seminars, and educational activities in compliance with the Foundation’s purpose. To celebrate the ninetieth anniversary of Salvatore Ferragamo’s return to Italy from the United States, the exhibition “1927.The Return to Italy” has been dedicated to him by the museum. The public is given a view of nu- merous works of art by Maccari, Martini,Thayaht, Rosai, Depero and many others, as well as costumes and vintage fabrics, photographs, advertising posters and artisanal ar- tifacts.

Obviously, there is no lack in the footwear created in those years, demonstrating the harmony between the designer and the contemporary artistic world. Let’s not forget the starting point with which the “Shoemaker to the Stars” achieved his fame, designing footwear for Hol- lywood stars; among his most amazing products, we find the Rainbow Sandal that Ferragamo created for actress Judy Garland (one of her most famous roles is Dorothy in the classic film “The Wizard of Oz”).

It was a wedge-heel featuring the ingenious use of cork covered with layers of colorful suede, coming back in fashion in the ‘70s and again in the ‘90s, so as to never completely disappear from the runway and women’s closets.

Another rainbow between memories and innovation has been observed in Florence, where Ferragamo’s company was founded, through these works in an exhibition curated by Carlo Sisi and set up by Maurizio Balò at Palazzo Spini Ferroni inTuscany. The goal is to highlight the various components of visual culture in the ‘20s in Italy, revealing themes that influenced Ferragamo’s “poetic” workshop and all the aspects that marked post-war civil rebirth.

Autore: Elisa Aliotta

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