Il Salotto del Cinema
ICONIC EVENT | V.R.
Italy’s lagoon is preparing for the 75th edition of the Venice International Film Festival and the spotlight is on San Clemente Palace Kempinski – the five- star hotel that for the second consecutive year is hosting “Il Salotto del Cinema.” This prestigious project was created by the Un-Tag agency, Simona Veronesi and Valentina Riva, thanks to their many years of experience in marketing and events.
It is a truly modern and contemporary version of an intellectual salotto or lounge, presenting talents from the world of cinema and art in front of a very lofty target audience, extremely attentive to mainstream research. It has backing and support from Rai Cinema, a landmark in the film industry, who has contributed to the production of hundreds of films and is considered to be the backbone of true innovation in the Italian and international film scene.
The goal of “Salotto del Cinema” is to create a group – a community really – that becomes an international club where the protagonists are top of the range: the elite from the world of cinema, art, social networks, entrepreneurs, publicists, managers, investors, and producers. This group can meet and be immersed in the intriguing atmosphere of the salotto, and create design and communication activities that will develop in time. For the upcoming 75th edition of the International Film Festival, Un-Tag has chosen to represent the parties of films debuting on both the American market and beyond, with those who are already considered future international stars.
Celebrities and events that Un-Tag hosted last season include: the official dinner for Human Flow docufilm by artist Ai Weiwei – an influential figure in the world of contemporary art; “Ella & John – the Leisure Seeker” directed by Paolo Virzì with Academy Award winner Hellen Mirren and Donald Sutherland; a cocktail party in honor of icon Jane Fonda; the official dinner for “Woodshock” with Kirsten Dunst and Pillou Asbaek directed by the Moulleavy sisters, filmmakers and fashion designers, considered by the American media as the new Tom Fords of film’s future; and the presence of numerous other celebrities such as Amanda Seyfired and Ethan Hawke. In every edition, Un-Tag takes the opportunity to not only celebrate films and artists, but to also raise awareness with charity events: at the last edition they supported Diane Kruger, godmother of European Women Filmmakers, an association involved in enhancing the role of directors and their challenges in a seemingly masculine world, with the goal of creating a united community of women active in filmmaking.