Il Salotto di Milano
| ICONIC LOCATION| M.C.
The new location for luxury experience named Salotto di Milano will open its doors to the public in the heart of Milan on September 15. With 1,000 square meters total, 300 meters of which is terrace, the space is unique and soars beyond the concept of a showroom and store: authentic Made in Italy, it is a unique experience played over expressive notes of beauty. Here is a chance to experience fashion, design, food and beverage, art, top-of-the-range cosmetics through a journey that sparks all the senses. It takes advantage of technology and materials and provides original business and life experience. The watchword is excite, a key to accessing the purchase. There are three requirements to join the group of brands present inside the Salotto di Milano: not having a store in Milan, not having a showroom in Milan, and be strictly Made in Italy. In the same way, total excellence in manufacturing and complete Italian origin are also absolutely necessary qualities.
This is because Salotto’s mission is to bring the excellence of our country in its many facets and expressive capacities to the world. Therefore Salotto’s essence is customized on different entities to which individual brands refer, welcomed with the competence of sales staff who are thoroughly familiar with Italian producers and can make multiple services, marketing, communication and press offices completely available in order to develop customized strategies, aimed at defining an offer’s position and competitors. In addition, the Salotto di Milano has conventions with five-star hotels, concierge companies, and personal shoppers to target and bring clientele who are most in line with each specific offer. A part of the vast space in Corso Venezia 7 is used as a temporary store upon customer request: the rental space can be periodic or daily. The word “event” at Salotto di Milano recaptures its deepest essence. The focus of this project is on great art: the first international exhibition scheduled from September 26 to October 24, 2019 is Shine – Under the Surface by Giovanna Ljsj, an artist who uses immersive reality in a striking way.
Other big contemporary names will follow in autumn and winter. Likewise, world-renown photographers will also pass through Salotto exhibition spaces. There is more! Cuisine is of significant importance in the experience of cooking demos. Celebrities from the world of culture, world-class chefs, art experts intervene to trace the emotion, the passion that is usually the best way to buy. It is a life experience, an opportunity for retail as an alternative to classic shops, a search for beauty and pure emotion.