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Exclusive Position

| ICONIC FASHION | Asia Bernardini

With the new year, Moncler has strengthened its presence in Asia-Pacific by announcing the opening of a flagship store in the region, inside the Marina Bay Sands complex in Singapore. The exclusive space is inside The Shoppes of Marina Bay Sands, a shopping center that hosts the most famous luxury brands worldwide.

The black marble façade mimics the unmistakable boudin quilting of Moncler’s classic down puffer, and inside it extends over 521 square meters spread over two floors, making it one of the largest Moncler flagship stores in the APAC region. The interior space is the result of the Maison’s collaboration with Gwenael Nicolas, French designer and founder of Curiosity design studio.

Featuring a color palette ranging from dark wood and grey alternated with white stones, it creates an evocative ice effect – expression of nature’s strength and elegance – and a timeless stage for all collections. The new boutique houses all Moncler collections and accessory lines, a majestic concept in line with the brand’s exclusive positioning.

Web: moncler.com/it

 

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