AMORE for SCIENTIFIC RESEARCH
SOFIA VERGARA • THE NEW FACE OF DOLCE&GABBANA SS20 ADV CAMPAIGN • DEVOTION BAG
“Sofia Vergara perfectly embodies the Dolce&Gabbana woman: beautiful, sunny and feminine. The shots of the new ADV Campaign are illuminated by her smile and energy!”
Domenico Dolce and Stefano Gabbana.
Vibrant, sensual, and elegant: the Dolce&Gabbana SS2020 Advertising Campaign enchants viewers by conjuring up the glamour and radiance of the iconic Italian seaside. Its natural splendor is enhanced by the beautiful Sofia Vergara, who lounges in a classic Dolce&Gabbana dress while clutching her Devotion bag. Captured by photographer Branislav Simoncik in Portofino and centred on the iconic Devotion Bag, the images transport the mind and heart to the rocks of the Ligurian country, bringing to life the memory of a sunny summer day in the Bel Paese. Sofia Vergara lounges beside the bright blue Mediterranean sea, surrounded by lush local flowers, creating a living painting of Italian vibrancy. The beauty of the scene is further enhanced by the elegance of the Devotion bag.
Presented by Dolce&Gabbana in collaboration with Humanitas University
Dolce&Gabbana are working together with Humanitas University to strengthen their efforts toward scientific research benefitting global health. To show their devotion to the cause, a new campaign is being launched that celebrates life and the beauty of Italy, starring actress Sofia Vergara, showcasing the iconic Devotion bag. A portion of proceeds from the sales of these bags through Dolce&Gabbana e-commerce will be donated to Humanitas University to aid their critical global health initiatives.
“The whole world and all of our lives will never be the same again. We truly hope that all of this will lead to a rebirth, and want to do our part so that all of us, especially future generations, can one day benefit from these fundamental scientific discoveries.”
Domenico Dolce e Stefano Gabbana.
“Dolce&Gabbana has been proactive since the very beginning in support of scientific research to fight against Coronavirus, even before it was a global emergency. We stand with scientists and researchers who are dedicated to studying the largely unexplored role of the immune system in fighting against this deadly virus. Thanks to their donation, a dedicated team lead by Professor Alberto Mantovani at Humanitas University, in collaboration with the virologists of Università Vita-Salute San Raffaele, is working on an expansive research project studying the responses of our natural defenses to Coronavirus, in an effort to lay the basis for the development of diagnostic and therapeutic interventions. Together we are working towards a resolution to this global problem.”
Roberto Cagliero, Director Fundraising of Humanitas